Analysis of the impact mechanism of digital transformation of enterprises-Based on the perspective of intergenerational inheritance of family enterprises and textual analysis method

With the increasing development of digital economy, optimizing intergenerational inheritance and improving mobility family firms are crucial to transformation firms. This paper analyzes word "digital" in annual reports A-share Shanghai Shenzhen from 2009 2020, assesses extent mechanism impact succession on The study found that overseas-trained successors can effectively promote enterprises, improve economic efficiency facilitate internal regulation innovation enterprises at level "management perception". In particular, this influence be heterogeneous depending size, equity concentration life cycle company. Therefore, we should take into account differentiated characteristics themselves, through regulation, play an active role inheritance.